This follows-on to an earlier blog posting IPC APEX 2012 – Booth Babes & SWAG. In that I said, “The two things that interest guys at trade shows are Booth Babes & SWAG [Stuff We All Get, Souvenirs, Wearables And Gifts, Stuff We Are Given, etc].”
And I said, “the purpose of trade show SWAG is to be an item that a potential customer keeps and uses for some purpose. It could be a pen, a coffee cup, a squeeze ball. The most important aspect of this item is that it bears the logo or identification of the company that gives the SWAG. It ends-up being a continuing reminder of that company.”
Originally, I’d planned to leave the discussion where it ended in the earlier posting, but sometimes I can’t stop messing with a good thing. I promise I’ll stop after this.
On the left, a neat iPad bag from Heller. It didn’t come with an iPad. That’s my Kindle. I added it to show a sense of scale. The bag works great with the Kindle until I can afford a iPad.
iPad2s have gotten really cheap. Recently, there was a post on Gizmoto that talked about selling used an iPad2 in anticipation of replacing it with an iPad3.
In the center, a super-sturdy luggage strap from Finetech. I like the color. It helps distinguish my black roller-board suitcase from all the other black roller-board suitcases twirling around on the baggage claim conveyor.
On the right from the top, two really cool pump-spray tubes of antibac gel from Seica, the Italy-based test and measurement company. I grab one or two of these every show. It helps save me after I’ve touched the same elevator button at the hotel that hundreds of other visitors have touched. Unfortunately for some, they ran out of the pump tubes and only had the more traditional and probably cheaper squeeze bottles of gel later on in the show. Don’t confuse Seica with Seika, the flying probe tester, McDry, stencil cleaner company.